A Canadian tech startup, founded by college ice hockey players, is aiming to become the “Instagram for sport” after launching a new social media platform for sports video content.
Shnarped – an easy-to-use video editing tool – offers users the opportunity to record their own sporting action and add features such as slow motion, a moving spotlight and music before sharing the footage with friends.
The company’s first product, a hockey app, has already garnered more than 100,000 downloads and has been adopted by 150 National Hockey League (NHL) players.
“Kids just want to have fun,” says cofounder and CEO Dustin Sproat.
“They told us making cool sport videos was really hard and that there just wasn’t a good place to post all their sports photos and videos.
“We built Shnarped for them. It’s about finding inspiration, having fun, and building communities through a shared love of sports.”
Shnarped is currently adding around 1,000 users per day.
“The feedback from everyone has really blown us away,” Sproat adds. “Our users tell us Shnarped is going to be huge, and we’re just really proud to be able to use social media in a positive way, encouraging youths to live an active and healthy lifestyle.”
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